Digital Marketing 5 Tips To Grow Your Startup In 2018

Here are 5 essential digital marketing tips to grow
your startup.
1. User experience
Your audience is what matters. Your audience must
be able to engage with your brand name, your
values, and your product, to build a lasting
relationship and association with your company.
Similarly, the audience is now more reflective and
receptive when brands offer them unique user
experience and brand value.
Your digital marketing strategies must be designed
carefully to appeal to the audience of your market.
Delve into research and find out what works for your
audience.
Build their interest and knowledge by providing
them with content that informs and inspires. You
will also be able to strengthen the brand voice by
continuously engaging with your audience.
User experience can be made effective primarily
through content, communication channels and great,
intuitive UI.
The loading speed of your website; the intuitive
menu navigation; chatbots that assist in
communication; and simplicity and tone of your
content is key to a great user experience.
In addition, you need to develop a client
management strategy that helps you connect with
your customers.
This strategy will walk you through query and
complaint management, collect feedback for
improvement and make your clients feel part of the
brand community.
For example, develop a series of simple FAQs and
use them to respond to your audience and clients’
queries on social media, via email, on phone, etc.
2. Creative content
You will need to invest in a solid content marketing
strategy that engages your audience. Create content
that is unique and fresh as it can have a strong
impact o your target market.
From communicating your brand’s message to
engaging your customers with information that
influences their buying decision, content is supreme
as it gives something useful to your potential
customers.
Great content can increase your organic traffic and
can improve your search engine rankings.
Your audience is primarily looking for content that
communicates value. Jeff Bulla says that you
should use the 80/20 rule of creating and managing
content.
Get to the point!80% of your content should not be
about your product – no, it doesn’t backfire at all
– and 20% of it could be focused on your online
sales, giveaways, etc.
Messaging is also taking the industry by storm .
Neil Patel shared how Facebook Messenger
marketing campaign lends a bright inlet to effective
digital marketing.
Your audience will be more likely to follow a link
received in Facebook Messenger than they would
through email marketing campaign. Again, the
content you create and the medium you choose to
employ will greatly affect your business’ growth.
Learn more about Facebook Messenger bots here .
3. Social media platforms
Your online presence and identity begins with your
website and social media platforms. So you can
engage your audience, communicate your message
with powerful content through a strong social media
platform.
As a startup, one of the first things that you
probably worked on was an active social media
strategy.
You know that in this business industry, social
media is the key to leveraging your brand
awareness and value.
Apps like SnapChat and Instagram are becoming
popular and engaging the audience with brand
names.
Be consistent and regular in your social media
strategy and maximise your growth. Good social
media strategies can have a profound impact on
lead generation and conversions, brand awareness
and, of course, better search engine ranking.
And while social media platforms are effective and
raging with success for startups and established
brands, influencer marketing has seen a rise since
2016. This is like referrals that are convincing for
the vast majority of social media users.
Keep a watchful eye on who could be your brand’s
influencers. Get in touch with them and engage
them in helping you build your brand’s visibility.
4. Video marketing is seeing an upward trend
Videos are powerful tools to communicate
extensively. Consider Facebook Live, Instagram
Stories, and SnapChat stories to engage your
audience.
You can hold webinars and live events for product
launches, hold tutorials, and answer questions in
real time. This gives a tangible feeling to your
audience and helps them connect more closely with
your brand and product.
5. Search engine optimization
And most importantly, invest in a credible SEO
solution. Conduct an SEO audit and find out how
users are interacting with your website and social
media platforms.
SEO will look into aspects of your website and
page optimization, device optimisation and credible
link building for better visibility in search engine
results.
For example, in one of Google’s highly important
updates, the websites that are not responsive on
various digital devices will not appear in search
altogether, regardless of their SEO measures!
Once you understand the nature of association,
outreach and impact of your brand’s SEO, rehash or
redefine your social media and digital marketing
strategy accordingly.
Understand how SEO works and learn about the
expectations and prospects of hiring SEO
specialists to help your startup grow. Be consistent
and regular in your digital marketing strategy.
Growth optimized
A good digital marketing strategy can act as a
catalyst to business outreach, impact, and growth
because it connects the audience with the business
in real time, and hence, swifter than conventional
marketing strategies.
Resultantly, the conversion rates could be impacted
positively as well. The consumer trend of trying new
brands is growing if they are genuinely made to feel
a connection with the brand values.
Being consistent and regular in your digital
marketing strategy will help your startup increase
its visibility most effectively.
Moreover, engaging an effective, result-oriented
team of SEO professionals will help you attract
traffic to your brand’s online presence.